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Chroma Commerce

05Consumer HardwareDirected, Built

Mechanical Keyboard Brand

Premium hardware positioning, ecommerce architecture, product storytelling, and commercial creative direction.

Open the live demo — Mechanical Keyboard Brand, opens in a new tab

The landing page hero, pairing a two-line claim with the keyboard photographed at an angle on a dark field.

What I did

Premium hardware positioning paired with ecommerce and landing-page architecture built for conversion. Product storytelling, commercial creative direction, and an AI-assisted image and motion production workflow supported the launch site build.

  • Product Positioning
  • Ecommerce Architecture
  • Creative Direction
  • Website Execution

What to look at in the demo

  • The construction section separates case, plate, switches and keycaps as layers rather than describing them.
  • The in-the-box section is an itemised list rather than a lifestyle shot — it is the part a hardware buyer actually reads.
Open the demo — Mechanical Keyboard Brand, opens in a new tab
  • The landing page hero, setting a two-line claim and an access control against the keyboard photographed at an angle on a dark field.
  • The construction section, showing the keycaps, switches, frame, gasket and shell as five separated layers, each labelled with its material.
  • The in-the-box section, pairing the packed product with an itemised list of what ships with it.

Growth only matters when the business can hold it.

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