Selected Work
Selected operating, ecommerce and implementation work informing how Chroma approaches systems, storefronts and execution — built or directed by Chroma’s principal. The leadership work sits behind these; the case study covers that side.
A cross-section of ecommerce systems, brand architecture, storefront execution, and launch work across consumer hardware, travel goods, hospitality, ingredients, apparel, and creator business.
Building Organic Discovery From Zero
Chroma designed and built a new digital experience, then established the technical SEO, local search structure, content architecture, conversion paths, and measurement foundation needed to build organic visibility from zero.
80K Google Search impressions and 1.34K organic clicks since launch in March 2026.
Streetwear Label & Member Club
Built a commerce experience that combined product releases with an owned member community, integrating the forum directly into the storefront.
Live store. The forum is members-only and sits behind sign-in.
Structured Travel Goods
Product-system positioning, campaign direction and release architecture for a three-format structured travel line.
Pre-launch release page — no sales claims.
Independent Los Angeles Label
Translated a distinct brand system into a Shopify storefront with custom architecture and release-focused merchandising.
Pre-launch — the store is not yet open to the public.
Mechanical Keyboard Brand
Premium hardware positioning, ecommerce architecture, product storytelling, and commercial creative direction.
Pre-production — no performance claims.
Formulation Ingredients Brand
Organised a complex ingredient catalog into a clearer commerce system, combining product architecture, documentation and storefront UX.
Live storefront — plates carry the client's own mark.
Streetwear Storefront
A Shopify storefront skin and design reference for a streetwear label, built to override rather than fork.
Design reference, not a live store.
Specialty Coffee House
A brand design system and production storefront for an independent specialty coffee house and its merchandise line.
Beauty Creator Portfolio
A single-page commercial portfolio and media kit for a beauty creator, structured for brand buyers.