From Mortgage Website to Homeownership Research Platform
Repositioned an established mortgage-focused website around Orange County homeownership—connecting community research, neighborhood comparisons, sourced market data, interactive cost tools and agent-introduction journeys in one digital experience.
Visit the live site — From Mortgage Website to Homeownership Research Platform, opens in a new tab
The business direction had changed. The website needed a clearer local purpose, a coherent research experience and a technical foundation connecting its existing educational resources. Chroma brought strategy, design and implementation together around three questions: where to look, how communities compare and what ownership could cost.
Community guides and neighborhood comparisons support location research. Dated, source-linked market benchmarks provide context. Interactive tools translate assumptions into annual and monthly ownership-cost estimates. Buyer and seller journeys explain how to request an agent introduction.
Behind the interface, the work connected information architecture, content organization, technical search foundations, legacy-content migration planning, analytics and consent controls.
- Website Strategy & Repositioning
- Website Design & Development
- Information & Content Architecture
- Local Research & Comparison Experiences
- Market-Data Presentation
- Interactive Ownership-Cost Tools
- Technical SEO & Migration Planning
- Buyer & Seller Inquiry Journeys
- Analytics & Consent Implementation
- Community guides connect to neighborhood comparisons, helping visitors move from broad location research to specific ownership considerations.
- Market benchmarks identify their source, geography, property category and reporting window, keeping published evidence distinct from live market conditions.
- The property-tax estimator separates market benchmarks from calculated estimates and explains the assumptions behind annual and monthly ownership costs.
- Buyer and seller journeys explain the agent-introduction process, what information to provide and what happens after an inquiry.
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